September 3rd 2025

Alteya Organics Quietly Changes Their Formulas for their Luminous Rose Skincare 

A few months ago, I started to notice that Alteya Organics started to run out of product on their website and my vendors portal for their Luminous Rose line of skincare. When calling, I was advised they were waiting on a large shipment to reach the United States from Bulgaria and so I just concluded that because of the current tariffs and supply chain problems, that this must be the reason. Fast forward two months later, and there are now brand new, reformulated products sitting in my spa that are not even available on the Alteya Organics website yet including a brand new toner. Being concerned, I spoke to the representative I have and they were overjoyed at my questions and sent me a lot of material to look over.

I was pleased to see Alteya Organics kept their pharmaceutical-grade brown glass packaging. Many do not know this, but this type of packaging will help protect the ingredients from degrading faster from light and oxygen. Blocking UV and light wavelengths will help slow down oxidation in ingredients like Vitamin C and essential oils. I was also pleased to see they kept the purple, lilac and pink gradient packaging, it’s a beautiful product line with beautiful packaging.

The collection which has always featured their signature Bulgarian Rose Oil, continues to focus on skin tone uniformity, refinement and texture, brightening and hydrating with an addition to three new active ingredients.

Ingredient Deck Changes With New Active Ingredients

Bio-Retinol aka Bakuchiol- most of my clients are not new to this ingredient as I speak on it often enough. For those with health challenged, sensitive or reactive skin certain forms of Vitamin A or Retinols/Retinoids are just too much. Bakuchiol is one of those ingredients that has history of use in traditional Chinese and Indian medicine for a very long time, but only within the last few years has been utilized in skincare formulations in the western skincare world and is gaining popularity as a retinol alternative. Bakuchiol is natural compound extracted from the seeds of the bakuchi or babchi plant, also known as the Psoralea Corylifolia plant. This wild plant grows in the Himalayan regions of India, Pakistan and China.

So how effective is Bakuchiol when compared to Retinol? A trial was published in the Journal of Cosmetic Dermatology which evaluated a product that combined Bakuchiol, Melatonin and the Vitamin C derivative Ascorbyl Tetraisopalmitate. The study found that after 12 weeks of once-daily use, participants had fewer wrinkles, increased skin firmness and an overall improvement in skin quality. Personally I feel more studies need to be done, but Bakuchiol when combined with Vitamin C and other actives and used on a consistent basis can have promising results. I feel that more studies will be done in the future, it’s just still early for this ingredient, since in comparison retinoids have been studied on hundreds of (human) participants since the 1980’s.

Rainbow Algae (Brown) ( Cystoseira Tamariscifolia Extract)– Marine extracts are also nothing new in my practice. I speak often about the brown kelp algae (Macrocystis Pyrifera) in the Lira Clinical Lifting Masque ingredient deck which has an incredible refining and lifting effect. Rainbow Algae is just as incredible as an ingredient and benefits hyperpigmentation. The extract works by targeting melanosomes to disrupt melanin production, inhibit its transfer, or destroy the organelles that carry it. This ingredient is an antioxidant and also has moisturizing properties.

Vitamin C ( 3-O-Ethyl Ascorbic Acid )– This particular form of Vitamin C promotes collagen renewal, is skin firming and has advanced antioxidant protection. It’s an oil soluble form of Vitamin C that is shelf stable and less prone to oxidation. The interesting thing about this form of Vitamin C is that as a modified version, it must be converted into Vitamin C within the skin by sodium dependent proteins. Yes! There is a whole chemical process that your skin goes through in order to process this ingredient for use. When the ingredient is absorbed into the deeper layer of the skin, the ethyl group is removed by sodium dependent proteins and the molecule is converted into an active L- Ascorbic Acid. The conversion is slower, therefore, is tolerated by more skin types including sensitive and reactive.

Lastly, all formulas in the Luminous Rose line are now 100% vegan, reflecting their ongoing commitment to clean, ethically responsible skincare. This is absolutely something we all can support.

Who Would I Recommend This Line For Now?

I continue to stand on the recommendation that this is a fantastic skincare line for someone who wants very simple steps, but wants results or is just beginning to start into their skincare regimen.

Most skincare types can have this line, but I feel it’s extremely beneficial for those with aging skin, hyperpigmented skin or skin with a little texture. Now, this disclaimer. Realistic results. Would I recommend this for someone who has severe Melasma? Or someone with heavy set wrinkles? No. Absolutely not. Those skin concerns need a bit more aggressive actives and a more robust skincare regimen.

Let’s talk about price point.

The cleanser is at a cost of $21.00 and should last three months, at $7.00 cost per month.

The toner is at a cost of $20.88 and should last three months, at $6.96 cost per month.

The serum is at a cost of $28.58 and should last three months, at $9.53 cost per month.

The moisturizer is at a cost of $27.48 and should last two months, at $13.74 cost per month (face and décolleté)

$37.23 per month for skincare is not too bad. Break it down by week and the cost per week is $9.31 not including the cost of your sun protection.

The last thing that sells me is the ingredients. At no point when looking at the ingredient decks for these products do you see water as the main ingredient, nor a ton of fillers. Each formulation is thoughtful in that, adding in plant based, holistic ingredients that are gentle enough for those with sensitive or reactive skin. I will continue to carry this line in my spa for these reasons.

Have you tried Alteya Organics lately?